Raising small donations from growing online audiences can be a quick and cost effective choice choice, and in 2011, ‘the crowd’ pledged almost $1.5 billion to crowdfunding platforms across the world. Crowdfunding is considered ‘the future’ yet many campaigns fail.
The Australian Council for the Arts, led by its philanthropic arm Artsupport Australia, has embarked on a national strategy to explore the opportunities in crowdfunding for cultural and creative projects and will be holding a national roadshow to heat the results of a pilot program and research commissioned by the Australia Council.
The Perth leg of the roadshow will be held at Spacecubed on Tuesday evening, August 14, from 5.30 – 7.30 pm. Tickets are free but all attendees must register through the ticketing page. Caroline Vu, of the Artsupport Australia team, and Elliott Bledsoe, Digital Content Officer of the Australia Council will both present at the event including :
- Practical tips on how to run successful campaigns, including setting your target; planning your campaign; developing compelling pitches; and spreading the word.
- What to do when it all looks like it’s going wrong and ultimately, how to turn one-time backers into lifetime supporters.
- Case studies from people who have been successful with crowdfunding.
- Findings of the commissioned research undertaken by Queensland University of Technology Creative Industries.
Each session will also include one-on-one question time with the panellists and the Artsupport Australia Manager for your state or territory, so come armed with your questions and ideas for campaigns.