Lunchtime Learning : Mark Amin on Ideation and Innovation
Mark Amin is an entrepreneur coach from Singapore, and will be in Spacecubed to host a Lunchtime Learning on Friday, August 10. Mark will be speaking about Ideation and Innovation, and about the 3 Es, excitement, enthusiasm and energy.
Date : Friday, August 10
Time : 12:00 – 1:00 pm
Where : Spacecubed Vault
Tickets : Free for members, $10 for non-members. Please register here.
After the initial excitement, enthusiasm and energy (3Es) of getting started, entrepreneurs will find themselves busy with the day-to-day stuff of their business – sales, managing clients, keeping the bottom line in the black, suppliers etc. They can take the best out of any entrepreneur. Soon you will find yourself working in the business, and less, on the business. One of the ‘victims’, interestingly enough of a successful business, is ideation, or creativity. They tend to give way to the more urgent businesses of running a business.
Staying C.R.I.S.P is a coaching model Potter & Sower uses to help entrepreneurs retain the 3Es that led them to sowing the seeds of their entrepreneurship. Staying C.R.I.S.P helps entrepreneurs keep their land fertile with ideas.
In this lunchtime learning, Mark will share the tenets of Staying C.R.I.S.P. It is a model developed over years of working on ‘rebel’ projects across Asia-Pacific as a market research consultant.

